Essays about: "Tone Management"
Showing result 6 - 10 of 33 essays containing the words Tone Management.
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6. The importance of risk awareness in cybersecurity among companies : A perspective on the role of top management
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Today´s world is characterized by a high level of digitalization that contributes to the development of new and effective technologies. However, this digital success requires knowledge and awareness about cybersecurity. Previous studies have shown that during 2020 the number of cyber-attacks among Swedish companies have increased. READ MORE
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7. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis
University essay from Umeå universitet/FöretagsekonomiAbstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE
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8. En kvalitativ studie av jakt på råbock under våren
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : För 30 år sedan infördes vårbockjakt som idag innefattar länen Västmanland, Uppsala, Gävleborg, Västernorrland och Västerbotten. Anledningen bakom be-slutet är kärnkraftsolyckan som skedde i Tjernobyl 1986 och innebar att radioaktivt nedfall föll över Sverige och att organismer som exempelvis svampar och lavar sög åt sig nedfallet. READ MORE
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9. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE
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10. Changes in Disclosure Tone after an Incident - Quality and industry spill-over effects
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background/Purpose: The focus of this report is how the concerned company BP and Oil and Gas (O&G) industry responded to the Deepwater Horizon oil spill in their Sustainability reports. This study examines changes in tone after the incident in order to detect changes in language. READ MORE