Essays about: "Topics for research marketing"

Showing result 1 - 5 of 41 essays containing the words Topics for research marketing.

  1. 1. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Jonsson Martina; [2023]
    Keywords : bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

    Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  4. 3. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  5. 4. Unwrapping Brand Activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Denise Vork; Bruno Dewever; [2023]
    Keywords : Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

    Abstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE

  6. 5. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE