Essays about: "Tourism communications"

Showing result 1 - 5 of 8 essays containing the words Tourism communications.

  1. 1. Uppsala’s prerequisites for developing rural tourism

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ellen Johansson; [2020]
    Keywords : rural development; tourism; entrepreneurship;

    Abstract : The aim of this thesis is to explore some opportunities and constraints for tourism to contribute to rural development. The thesis explores several different stakeholders’ views, which are discussed in relation to each other. The informants represent companies, associations and authorities. READ MORE

  3. 2. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  4. 3. THE FIGHT AGAINST COMMERCIAL SEXUAL EXPLOITATION OF MINORS EXAMINING NGO AND GOVERNMENT COLLABORATIONS IN COSTA RICA. WHAT CAN WE LEARN?

    University essay from Malmö högskola/Fakulteten för hälsa och samhälle (HS)

    Author : Sara Lövstedt; [2015]
    Keywords : Challenges; Collaboration; Commercial sexual exploitation of children CSEC ; Costa Rica; NGOs; Sex tourism; Sex trafficking of minors;

    Abstract : Kommersiell Sexuell Exploatering av Barn (KSEB) är ett ökande globalt problem,vilket är särskilt tydligt utvecklingsländer med en växande turistnäring. CostaRica har gjort omfattande insatser i det förebyggande arbetet mot dessa brott, menstudier visar att dessa ansträngningar är otillräckliga, särskilt rörande hjälpinsatsertill offer. READ MORE

  5. 4. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Lysa Thorbecke; thomas Britos; [2015]
    Keywords : tour operators; marketing strategy; online communications; tourism;

    Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

  6. 5. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

    University essay from Avdelningen för företagsekonomi

    Author : Petra Svobodova; Anna Gnyria; [2013]
    Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

    Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE