Essays about: "Traditionally intended effects of advertising"

Found 1 essay containing the words Traditionally intended effects of advertising.

  1. 1. The Minority Myth

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marvin Asante; Jenny Lidgren; [2014]
    Keywords : Advertising; Ethnic minorities; Unintended effects; Traditionally intended effects of advertising;

    Abstract : The diversification of the global market place is a growing trend. It is important that corporations design advertisements that feature ethnic minorities in order to reflect the diverse population. READ MORE