Essays about: "Trust E-Commerce Trustworthiness Means Transaction"
Found 1 essay containing the words Trust E-Commerce Trustworthiness Means Transaction.
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1. Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective
University essay from Institutionen för kommunikation och informationAbstract : Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. READ MORE
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