Essays about: "Trust E-Commerce Trustworthiness Means Transaction"

Found 1 essay containing the words Trust E-Commerce Trustworthiness Means Transaction.

  1. 1. Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective

    University essay from Institutionen för kommunikation och information

    Author : Carsten Schultz; [2004]
    Keywords : Trust E-Commerce Trustworthiness Means Transaction;

    Abstract : Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. READ MORE