Essays about: "Twan Black Jr."

Found 1 essay containing the words Twan Black Jr..

  1. 1. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joseph Hallgren; Kristján Sigurbjörnsson; Twan Black Jr.; [2018]
    Keywords : Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment;

    Abstract : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). READ MORE