Essays about: "Two-sided Market"
Showing result 1 - 5 of 20 essays containing the words Two-sided Market.
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1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
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2. Shifting Gears: Entering the Automotive Vertical
University essay from Lunds universitet/InnovationsteknikAbstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE
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3. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE
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4. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry
University essay from Uppsala universitet/Industriell teknikAbstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE
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5. Does skill matter? - A study on the relationship between cornerstone investors and underpricing in the Swedish IPO market
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Swedish IPOs backed by cornerstone investors have increased from 10% of all IPOs in 2014 to 90% of all IPOs in January to September of 2020. Although theories regarding IPO underpricing are well developed, the connection to cornerstone investors has not yet been fully covered in financial research. READ MORE