Essays about: "Typology"

Showing result 16 - 20 of 301 essays containing the word Typology.

  1. 16. Should we do it ourselves or should we let somebody else do it?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
    Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

    Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

  3. 17. Adjectives expressing sadness in Swedish and English : A contrastive lexical analysis

    University essay from Stockholms universitet/Institutionen för lingvistik

    Author : Sandra Magni; [2023]
    Keywords : sadness; lexical typology; predicative; attributive; experiencer; stimulus; edsenhet; lexikal typologi; predikativ; attributiv; upplevare; stimulus;

    Abstract : This study examines how Swedish and English adjectives relating to the semantic domain of SADNESS are used and what some of their semantic and syntactic characteristics are. The primary objectives of this study are to determine whether the adjectives in question are used more often attributively or predicatively, whether they are used more frequently along with the semantic role of stimulus or experiencer and whether there are any syntactic, semantic or lexical disparities in how Swedish and English encode the domain of SADNESS. READ MORE

  4. 18. Business as usual trumps transformation: 1.5°C Businesses not on track

    University essay from Lunds universitet/LUCSUS

    Author : Julia Martin; [2023]
    Keywords : climate policy; business climate action; emissions reduction targets; sustainable business; high-impact; Paris Agreement; sustainbility science; Social Sciences;

    Abstract : Averting catastrophic climate change requires private businesses to reach net zero emissions while staying within 1.5°C of global warming. READ MORE

  5. 19. The Hybridization of Dichotomies : The Orwellian reality of modern conflicts where war is peace, and words are weapons

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Daniel Delos Montilla; [2023]
    Keywords : Hybrid Warfare; Information Operations; Negative Peace; Conflict; War; International Intervention; Russia; Georgia; Ukraine;

    Abstract : Hybrid Warfare and Information Operations are not new concepts. However, what could be seen as new is the framing of conflicts in a “negative peace” narrative. READ MORE

  6. 20. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE