Essays about: "Ukpebor Priscillia And Bibiana Ipogah"
Found 1 essay containing the words Ukpebor Priscillia And Bibiana Ipogah.
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1. A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Strong brand equity has become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. READ MORE
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