Essays about: "Ulf Johnsen"
Found 1 essay containing the words Ulf Johnsen.
-
1. In Search of an Efficient Marketing Strategy : for an Internet-based New Service in B2B Market
University essay from Avdelningen för ekonomiAbstract : Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies. READ MORE
Result pages:
1