Essays about: "Unilever"

Showing result 1 - 5 of 16 essays containing the word Unilever.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
    Keywords : Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

    Abstract : .... READ MORE

  4. 3. Sustainability Discourse in the Fast-Moving Consumer Goods Sector – A comparison between Procter & Gamble and Unilever

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Sonia Prado Perez; [2020]
    Keywords : ;

    Abstract : Environmental protection has gained a lot of attention in recent years. People, governments and NGOs understand that our economic growth needs to be sustainable and respect the ecosystem. Everyone has a role to play in the planet conservation, from consumers to industries. READ MORE

  5. 4. Multinational Corporation and Its Sustainable Engagement with Local Small Businesses : A Case Study of Unilever Thailand

    University essay from

    Author : Roméo Gaiga; Siriwimon Thorngmun; [2017]
    Keywords : Sustainable Development; Corporate Social Responsibility; Base of the Pyramid; Sufficiency Economy; Mom Pop Stores; Multinational Corporations;

    Abstract : Once the boundary in global investment does no longer exist, a substantial number of multinational corporations (MNCs) seek for the lower-cost countries such as developing countries or emerging countries to be their production bases. It is undeniable to say that these recipient countries will benefit abundantly in several aspects namely: capital and technical knowledge, employment boost and economic development stimulation. READ MORE

  6. 5. Dynamic Marketing Capabilities : Organizational Renewal Towards Social Media Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Martin Hult; Jannike Sjölund; [2017]
    Keywords : Dynamic Marketing Capabilities; Dynamic Capabilities; Knowledge Management; Absorptive Capacity; Organizational Renewal; Social Media Marketing;

    Abstract : Through a qualitative study based on an integrative model of dynamic marketing capabilities (DMCs), we have aimed to investigate how acquisition and integration of market knowledge have affected the process of organizational adaptation towards social media marketing and how this has led to a reconfiguration and adaptation of the firms’ organizational resources and capabilities. The empirical data was collected through semi-structured interviews with five case companies; Bambino MAM, L’Oréal Nordics, Oriflame, Unilever, and Åhléns. READ MORE