Essays about: "Unilever"
Showing result 1 - 5 of 15 essays containing the word Unilever.
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1. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Sustainability Discourse in the Fast-Moving Consumer Goods Sector – A comparison between Procter & Gamble and Unilever
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : Environmental protection has gained a lot of attention in recent years. People, governments and NGOs understand that our economic growth needs to be sustainable and respect the ecosystem. Everyone has a role to play in the planet conservation, from consumers to industries. READ MORE
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3. Multinational Corporation and Its Sustainable Engagement with Local Small Businesses : A Case Study of Unilever Thailand
University essay fromAbstract : Once the boundary in global investment does no longer exist, a substantial number of multinational corporations (MNCs) seek for the lower-cost countries such as developing countries or emerging countries to be their production bases. It is undeniable to say that these recipient countries will benefit abundantly in several aspects namely: capital and technical knowledge, employment boost and economic development stimulation. READ MORE
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4. Dynamic Marketing Capabilities : Organizational Renewal Towards Social Media Marketing
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Through a qualitative study based on an integrative model of dynamic marketing capabilities (DMCs), we have aimed to investigate how acquisition and integration of market knowledge have affected the process of organizational adaptation towards social media marketing and how this has led to a reconfiguration and adaptation of the firms’ organizational resources and capabilities. The empirical data was collected through semi-structured interviews with five case companies; Bambino MAM, L’Oréal Nordics, Oriflame, Unilever, and Åhléns. READ MORE
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5. Big Data: A Toll for all Strategic Decisions : A Study of Three Large Food and Beverage Processing Organizations
University essay from Högskolan i Jönköping/IHH, InformatikAbstract : I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. READ MORE