Essays about: "Upplevelsemarknadsföring"

Found 4 essays containing the word Upplevelsemarknadsföring.

1. 1. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

3. 2. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring

   University essay from SLU/Horticulture (until 121231)

   Author : Magdalena Fredriksson; [2012]
   Keywords : Upplevelser; Upplevelsemarknadsföring; Kommunikation; Upplevelserummet; Social interaktion; Engagemang; Trädgårdsparker;

   Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE

4. 3. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Eric Bergqvist; Elina Sargezi; [2011]
   Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

   Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE

5. 4. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing

   University essay from Handelshögskolan vid Umeå universitet

   Author : Oskar Törnmarck; Johannes Wikström; [2009]
   Keywords : event marketing; special events marketing; music festivals; festival marketing; sponsoring; volunteering; word of mouth; branding; evenemangsmarknadsföring; musikfestival; festivalmarknadsföring; eventmarknadsföring; upplevelsemarknadsföring;

   Abstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE