Essays about: "Uppsala Internationalization model"

Showing result 1 - 5 of 77 essays containing the words Uppsala Internationalization model.

  1. 1. The Internal Mechanisms of an International Arms Trade Network - The Case Study of Armscor Global Defense : The applicable network perspective of the Uppsala model for a multinational enterprise.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Albin Brahimi; Danielle Lee; [2022]
    Keywords : Innovation; entrepreneurship; arm dealers; defense sector; internationalization; globalization; networking theory; Uppsala model; risk management;

    Abstract : The process by which a firm internationalizes has long been a topic of discussion in academia. Several models, hypotheses, and theories have been created to explain how a company expands and sells its products to a new market. However, each industry and pathway to internationalization has yet to be explored. READ MORE

  3. 2. How to characterize internationalization speed : A qualitative study of Born digitals’ internationalization processes.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanna Börjesson; Katarina Tiberg; [2021]
    Keywords : ;

    Abstract : During the last few years, there has been a shift from a physical to a digital focus within companies. In line with the digital transformation, the number of born digitals has increased in the market. Born digitals often exclude stages in the traditional internationalization theories and use different strategies to reach new markets rapidly. READ MORE

  4. 3. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  5. 4. It's fun to stay at the (Af)CFTA : A qualitative study of the AfCFTA's impact on manufacturing SMEs in Kenya.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Axel Almius Cederstav; Rasmus Djerf; [2021]
    Keywords : Internationalization; Project business; Network; Uppsala model; Internationalization barriers; AfCFTA; Kenya; SMEs.;

    Abstract : In the recent couple of years, African countries have conducted a free tradeagreement which will affect the whole African continent. Providing the largestfree trade agreement in history so far in terms of participating countries. READ MORE

  6. 5. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE