Essays about: "Urban Rystedt"

Found 1 essay containing the words Urban Rystedt.

  1. 1. Entering a new regional market within the technical consultant business

    University essay from Avdelningen för ekonomi

    Author : Urban Rystedt; [2010]
    Keywords : Relationship marketing; networking; technical consultants; competitive advantage; mutual trust;

    Abstract : Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of the chosen organisation have been performed. READ MORE