Essays about: "Väderstad-Verken"

Showing result 1 - 5 of 8 essays containing the word Väderstad-Verken.

  1. 1. The effects of the institutional context on a foreign company´s entry strategy when entering an emerging market : A case study: Väderstad-Verken AB

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Yevgeniya Ushakova; [2015]
    Keywords : Emerging markets; formal institutions; informal institutions; institutional voids; entry mode.; tillväxtmarknader; formella institutioner; informella institutioner; institutionella tomrum; etableringsform;

    Abstract : Background: More foreign companies expand into emerging markets and such markets differ from developed ones. Emerging markets present opportunities and challenges for foreign companies. Challenges include many environmental factors, cultural differences, economic uncertainties and weak institutions. READ MORE

  3. 2. Varumärkesupplevelse : hur upplevs Väderstad-Verken AB av kunden

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Jim Sundbäck; [2014]
    Keywords : varumärke; varumärkesupplevelse; Väderstad; Väderstad-Verken AB; kunder; intervjuer; kundupplevelse; brand; brand experience;

    Abstract : Tanken med detta examensarbete var att ta reda på hur Väderstad beskriver sitt varumärke och sedan jämföra detta mot hur kunder uppfattar företagets varumärke. Målet var att kunna ge Väderstad en indikation på om de lyckats med sin föresats eller inte. READ MORE

  4. 3. Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success

    University essay from SLU/Dept. of Economics

    Author : Vilhelm Ektander; Erik Ryssén; [2013]
    Keywords : Business-to-Business; Relationship Marketing; Market expansion; The US;

    Abstract : When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. READ MORE

  5. 4. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

    University essay from SLU/Dept. of Economics

    Author : Axel Andersson; Ulrik Granath; [2012]
    Keywords : brand equity; brand image; brand loyalty; Hedonic pricing;

    Abstract : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. READ MORE

  6. 5. The Family Business in a Global Context : The Rationale behind Corporate Governance Structures in Subsidiaries Abroad

    University essay from IHH, Företagsekonomi

    Author : Martin Kewitz; Clas Nordström; Sören Salzwedel; [2012]
    Keywords : Family Business; Family Firm; Family; Internationalisation; Corporate Governance; Uppsala Model; Establishment Chain; Stewardship Theory; Subsidiary; Control; Agency Theory; Family System;

    Abstract : Background: Family Businesses represent the highest proportion of businesses in the world (Lin, 2012). Globalisation offers new business opportunities for growth and in-ternational diversification. Generally the internationalisation of family businesses is a well-studied field in family business research (Kontinen & Ojala, 2009). READ MORE