Essays about: "Valery Plotnikova"

Found 1 essay containing the words Valery Plotnikova.

  1. 1. Choosing the right social media influencer. : A quasi-experiment to explore the impact of influencers’ different characteristics.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alexander Brorsson; Valery Plotnikova; [2017]
    Keywords : ;

    Abstract : Background: The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE