Essays about: "Value for Personalization"

Showing result 1 - 5 of 33 essays containing the words Value for Personalization.

1. 1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

3. 2. Personalized Behavioral Recaps and Satisfaction

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Bjellhagen; Ebba Langemar; [2023]
   Keywords : Customer satisfaction; Relationship marketing; Customer behavior; Personalized summary;

   Abstract : Personalized Behavioral Recaps (PBR), where the most known being "Spotify Wrapped", have become popular relationship marketing campaigns in recent years. Although it has been an expanding trend among companies, there is, to the best of the authors' knowledge, currently no academic research about it. READ MORE

4. 3. "We'll tailor your experience"

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Kevin Sällberg; Almina Herrlin; [2022]
   Keywords : content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

   Abstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE

5. 4. The drivers of prosumer innovativeness and its impact on value co-creation

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Kristoffer Eriksson; [2022]
   Keywords : Prosumer; Value; Co-creation; Innovation; Innovativeness; Motivation; Driver;

   Abstract : Purpose – The purpose of this study is to find what the drivers of prosumer innovativeness are and how prosumer innovativeness impacts value co-creation. To achieve this purpose, the study aimed to answer the following two research questions: “How does prosumer innovativeness impact value co-creation?” and “What drives prosumer innovativeness?” Method – Through the assessment of already existing literature, a conceptual model was created. READ MORE

6. 5. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Lilly Johansson; Gustaf Rystadius; [2022]
   Keywords : Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

   Abstract : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. READ MORE