Essays about: "Vanessa Meyer"

Found 1 essay containing the words Vanessa Meyer.

  1. 1. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vanessa Meyer; [2012]
    Keywords : recruitment; branding; communications; mobile; media;

    Abstract : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. READ MORE