Essays about: "Vasily Samokhin"

Found 1 essay containing the words Vasily Samokhin.

  1. 1. Gamification : The influence of gamification on the consumer purchase intention

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Lorela Mucollari; Vasily Samokhin; [2017]
    Keywords : Gamification; Purchase Intention; Intrinsic Motivation; Extrinsic Motivation; Ability;

    Abstract : Gamification is the new strategy that is applied in different areas from healthcare to the education, it is gaining a lot of popularity. Gamification is applied also in the online retailing, for trying to influence the consumer behavior. In this research paper Steam is going to be taken as a case study, since the platform is gamified. READ MORE