Essays about: "Veronica Lilja"
Found 1 essay containing the words Veronica Lilja.
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1. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE
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