Essays about: "Vietnam consumer behavior"

Found 2 essays containing the words Vietnam consumer behavior.

1. 1. Sustainable Consumption in Vietnam : An examination of the behavior of young consumers through the Motivation, Opportunity, and Ability Model.

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Christel Rydström; [2020]
   Keywords : Sustainable Consumption; Plastic; Perceptions; Vietnam; MOA-model; Young consumers; Local companies; Food; Social Sciences;

   Abstract : The purpose of this study is to contribute to the limited literature on sustainable consumption in Vietnam with a focus on the young urban consumer. Sustainable consumption is an important area to focus on as Vietnam is an emerging economy with a young population where consumption is increasing and where the young and fast-growing labor market underpins their economic prosperity. READ MORE

3. 2. Cosmetic market in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mai Nguyen Huu; Serene Sirikhoon; [2008]
   Keywords : Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

   Abstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE