Essays about: "Viktor Ashton"
Found 1 essay containing the words Viktor Ashton.
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1. Who wants to be a Brazilionaire? : Deciphering the mystery of jeitinho and how it may influence Swedish companies doing business in Brazil.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to provide a deeper understanding of how the Brazilian cultural phenomenon of jeitinho affects Swedish companies that are doing business in the Brazilian market. In order to conduct this research, relevant aspects of the phenomenon has been identified and consequently analyzed in relation to entry strategies and intercultural relationships. READ MORE
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