Essays about: "Viktoria Fransson"

Found 1 essay containing the words Viktoria Fransson.

  1. 1. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

    University essay from Institutionen för marknadsföring (MF)

    Author : Sara Follin; Viktoria Fransson; [2013]
    Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

    Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE