Essays about: "VoIP branding"

Found 1 essay containing the words VoIP branding.

  1. 1. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

    University essay from KTH/Industriell marknadsföring

    Author : Kunthika Macharoensak; [2012]
    Keywords : brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumärkeshantering; marknadsundersökning;

    Abstract : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. READ MORE