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Found 2 essays matching the above criteria.

1. 1. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

   University essay from IHH, Marketing and Logistics

   Author : Wei Gong; Xuan Kan; [2013]
   Keywords : E-commerce; Logistic Service Development; 3PL;

   Abstract : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. READ MORE

3. 2. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

   University essay from IHH, Företagsekonomi

   Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
   Keywords : Word of Mouth marketing; Education and Training industry;

   Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process. Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE