Essays about: "What is retail"

Showing result 1 - 5 of 364 essays containing the words What is retail.

  1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  2. 2. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

    University essay from Lunds universitet/Produktionsekonomi

    Author : Frida Wiberg; Alexandra Kjellman; [2023]
    Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

    Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

  3. 3. Framing sustainable consumerism in the retail market : a case study of Axfood

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Antonia Wistbacka; [2023]
    Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

    Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

  4. 4. A First Step Towards Profitable and Sustainable Reverse Logistics : A qualitative study of how companies can balance sustainability priorities in their Reverse Logistic practices

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefin Andersson; Emma Gustafsson; [2023]
    Keywords : Reverse Logistics; Economic Sustainability; Environmental Sustainability; Supply Chain Management;

    Abstract : A rapid change in the market context and a growing concern regarding the environment with initiatives such as Agenda 2030 and Paris Agreement is what organisations are facing today. Further, macro-factors including war, inflation and energy crisis contribute to additional concerns in the market. READ MORE

  5. 5. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE