Essays about: "Wictor Bonde, Verena Lübken, and Martin Settergren in 2007"

Found 1 essay containing the words Wictor Bonde, Verena Lübken, and Martin Settergren in 2007.

  1. 1. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry

    University essay from IHH, Företagsekonomi

    Author : Wictor Bonde; Verena Lübken; Martin Settergren; [2007]
    Keywords : Relationship Building; Foreign Expansion; Small- and Medium sized Enterprises; Comparative Analysis Germany-Sweden; Textile Industry;

    Abstract : Background Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. READ MORE