Essays about: "William Zhang"
Found 2 essays containing the words William Zhang.
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)
Abstract : The mobile industry has seen tremendous growth over the last decade, with both mobile hardware and software rapidly improving. This opens up new possibilities for mobile applications and allows them to expand into areas that were previously reserved for desktop applications. READ MORE
2. An Exploration of the Contributing Factors - How can Chinese Apparel Companies build Global Brands in the European Market?University essay from Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi
Abstract : Nowadays having a global brand is essential in the business world and it is a goal for some Chinese apparel companies to pursue. The main purpose of this dissertation was to investigate the different views on the importance of the key factors influencing global brand building among the European customers, Chinese clothing companies and European apparel enterprises, and also to give some suggestions to Chinese apparel companies that have the intention to build strong brands in the European market. READ MORE