Essays about: "Willys"

Showing result 1 - 5 of 16 essays containing the word Willys.

1. 1. Enhancing information mediation to employees at Willys : How a analysis of Willys onboarding process led to a mobile application for employees

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fanny Bergerstam; [2021]
   Keywords : Industrial design engineering; human centered design; user experience design; onboarding; user interface design; nudging; information mediation.; Teknisk design; industriel design; användar centrerad design; användarupplevelse design; nudging; gränssnitts design; informations förmedling.;

   Abstract : A well thought out process is today a commonly used approach to enable new employees to become efficientin their new role. Axfood is a Swedish company group that operates in the food and logistics industry. Thegroup includes chains as Willys & Hemköp, among others. READ MORE

3. 2. Adoption of Smart Packaging : Case Study Analysis from retailer’s perspective

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Uma Devi Venkatesh; Omar Ali Ahmed Alsamuraaiy; [2019]
   Keywords : Smart packaging; Packaging; Adoption; Retailers; B2B; Challenges; Innovations; Food industry; Diffusion; Technology;

   Abstract : This paper presents the challenges faced by the retailers during the adoption of smart packaging in food packaging industry. The paper introduces three largest food retailers in Sweden, and the problems they faced during the introduction of the adoption of smart packaging technologies packaging. READ MORE

4. 3. A study based on consumer ́s choice : Consumer’s Attitude Towards Organic Food and Non-Organic Food.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Saba Mustafa; [2017]
   Keywords : Consumer behavior; Decision-making process; Organic food; Non-organic food; Supermarkets;

   Abstract : The purpose of this paper was to understand the factors affect on consumer behavior while buying organic and non-organic food. The author of this study aims to answer the research question: “What types of factor effect on consumer ́s behavior and decision-making process while buying organic and non-organic food?” The structure of this chapter based on these models “Factor effects on consumer behavior” and “the process of consumer ́s decision shaping” to understand consumer behavior, decision- making process, followed by the information about organic food and rules and regulation for organic selling. READ MORE

5. 4. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

6. 5. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE