Essays about: "Wong Mei Ngan"
Found 1 essay containing the words Wong Mei Ngan.
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1. Barriers to Customer Participation in Mobile Banking: In the Case of Hong Kong
University essay from Karlstads universitet/HandelshögskolanAbstract : Purpose – The aim of this thesis is to investigate the resistance factors influencing the customer participation intention to co-create value in the context of mobile banking in Hong Kong and suggest practical solutions accordingly. Design/Methodology/approach – The value measurement and hypotheses are developed based on the Innovation Resistance Theory and previous literature. READ MORE
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