Essays about: "Wong Mei Ngan"

Found 1 essay containing the words Wong Mei Ngan.

  1. 1. Barriers to Customer Participation in Mobile Banking: In the Case of Hong Kong

    University essay from Karlstads universitet/Handelshögskolan

    Author : Wong Mei Ngan; [2017]
    Keywords : Mobile banking; Value co-creation; Customer participation; Innovation resistance theory; Consumer behaviour; Hong Kong;

    Abstract : Purpose – The aim of this thesis is to investigate the resistance factors influencing the customer participation intention to co-create value in the context of mobile banking in Hong Kong and suggest practical solutions accordingly. Design/Methodology/approach – The value measurement and hypotheses are developed based on the Innovation Resistance Theory and previous literature. READ MORE