Essays about: "Word-of-mouth communication"

Showing result 1 - 5 of 76 essays containing the words Word-of-mouth communication.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. The language of risk: A quantitative study on the effects of presentation format in risk communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andreas Lidin; Daniel Mira; [2024]
    Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

    Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

  4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  5. 4. A mixed-method study on CSR communication in the Swedish banking sector

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ida Ludwigsson; Isabella Hong; [2022]
    Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

    Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

  6. 5. Mainstreaming ‘Grow Your Own’ As a Tool for Social Change : A Study On Own Food Growers, Their Practice’s Impact, and its Communication

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Vasconcelos; [2022]
    Keywords : Development; communication; social change; degrowth; food; food security; gardening; permaculture;

    Abstract : For a more equal, just, and sustainable society to emerge, much of the human population will have to change some of its paradigms and consequently behaviour in one way or another.  While part of society will need to learn how to live without unsustainable conveniences and control unconscious consumption, others will need to adapt their capabilities to deal with the effects of climate change. READ MORE