Essays about: "Xian Li"
Found 3 essays containing the words Xian Li.
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1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE
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2. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development
University essay from Umeå universitet/FöretagsekonomiAbstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE
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3. A Comparative Study of Value in Agile Software Development Organizations
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : Context. Agile software development mainly focuses on value creation, and the first principle of theAgile Manifesto is to deliver a valuable software to customers. In spite of the great significance of value,there are few studies investigated what value is from the perspective of industry practitioners. Objectives. READ MORE