Essays about: "Xinri Fu"

Found 1 essay containing the words Xinri Fu.

  1. 1. How Do Movie Producers Identify the Genre Shifting Trend?

    University essay from Internationella Handelshögskolan

    Author : Xinri Fu; Xiaoyue Yao; [2010]
    Keywords : consumer preference; movie genre; Lancaster s theory;

    Abstract : Genre is a very important characteristic for movies and generates utility for the audience, therefore, it is very useful for producers and investors to study the correlation between annual genre performance and consumer preference of the audience. How are genre elements reflecting the audience’s taste every year? Does it change over time and does this change have a pattern? With Lancaster’s characteristic consumption theory as an approach, we explored the balance and shifting trends of the popularity of genre elements, thus providing guidance and predictions for the producers and investors for decision making reference. READ MORE