Essays about: "Yasha Åkesson"

Found 2 essays containing the words Yasha Åkesson.

1. 1. The Corporate Social Responsibility path to bridge the consumer expectations gap : A study of how Swedish fresh food producers commit into environmental and social actions

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Yasha Åkesson; Ségolène Le Flohic; Camille Bazinet; [2015]
   Keywords : Corporate Social Responsibility; environmental actions; social actions; Swedish fresh food industry; fresh food producers; consumer expectations gap.;

   Abstract : Research Questions: How should Corporate Social Responsibility actions support Swedish fresh food producers to bridge the consumer expectations gap? How do Swedish fresh food producers acquire information about the consumer expectations? Which environmental and social actions within the CSR concept do Swedish fresh food producers take and why? How should Swedish fresh food producers further develop and extend their environmental and social actions? Purposes: The purposes of this study are to describe how Swedish fresh food producers acquire information about consumer expectations, to analyse which environmental and social actions within the CSR concept these producers could handle to bridge the consumer expectations gap and to suggest what environmental and social actions Swedish fresh food producers should undertake to do more and to do better.   Method: This study carries out a qualitative research with a deductive scientific approach. READ MORE

3. 2. The internal brand implementation : a study about which factors that affect the internal brand within organizations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Markus Axelsson; Yasha Åkesson; [2014]
   Keywords : Internal Branding; Organizational Culture; Values; Internal Marketing; Internal Communication; Identification; Trust and Commitment;

   Abstract : Research Questions: Which factors affect the internal brand implementation? Which factors regarding the perception of internal branding are shared and differ between two geographical locations within an organization? Purpose: The aim of this study is to mark and analyze internal factors within an organization in order to get an understanding of how there can sustain and develop the internal brand. Further, the purpose is to describe and analyze the differences in how aspects of internal branding are perceived by two geographical locations. READ MORE