Essays about: "Ye Yang"

Showing result 1 - 5 of 8 essays containing the words Ye Yang.

1. 1. Critical success factors for conducting Software Process Improvement in Very Small Entities

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Kuankuan Yang; Ye Cai; [2019]
   Keywords : Software Process Improvement; Critical Success Factors; Very Small Entities;

   Abstract : Background. It is significant to constantly change and improve the software process to thrive in the software market with rapidly changing requirement and situation. READ MORE

3. 2. Motivation to participate in Ant Forest

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Shuyu Ye; Xin Shen; Lei Yang; [2019]
   Keywords : Ant Forest; Alipay; Intrinsic Motivation; Extrinsic Motivation; China;

   Abstract : As the largest third-party payment platform in China, Alipay has joined the team of making the world greener with the embedded cute mini APP--Ant Forest. Why are so many Alipay users willing to plant trees through Ant Forest? What are the motivations that affect their continued planting for months or even years? Based on the previous literature, we outlined a new framework to investigate the motivation in Ant Forest. READ MORE

4. 3. The Influential Factors of Customer Experience in O2O E-commerce : A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ye Yang; [2017]
   Keywords : Online to offline; O2O; Customer experience; Statistical analysis;

   Abstract : Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model. Research question: What factors affect customer experience in China in the context of O2O business? Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese customers in the online travel industry. READ MORE

5. 4. Determine planning method in the storage area

   University essay from Lunds universitet/Produktionsekonomi

   Author : Ying Liu; [2015]
   Keywords : storage area；aisle；location；genetic algorithm; Technology and Engineering;

   Abstract : ABSTRACT Ji Yuan Hai Wan Shi Ye AB started in the December of 2011, is co-funded by the Xiamen Hai Wan AB and Luo Yang Shi Hua. It has integrated business such as scientific research, production and trade together. The company locates in the industrial manufactory area at Ji Yuan, Henan Province. READ MORE

6. 5. Uncovering ambiguities of internationalization : The case of Swedish SMEs entering Polish Housing Industry with energy-saving solutions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kamila Krol; Ye Yang; [2015]
   Keywords : Small and medium-sized enterprises SMEs ; Emerging markets; Strategy; Industrial organization view; Resource-based view; External environment; Internal resources; Strategic fit; Competitive advantage; Internationalization.;

   Abstract : SMEs aimingto internationalize are facing multiple difficulties due to lack of network relationships, resources and experiential knowledge aswell ashigh risk and uncertainty levels. For instance, the level of ambiguity and uncertainty at the internationalization processis higher in institutionally distant markets, like Poland towards Sweden. READ MORE