Essays about: "Yin Ching So"

Found 1 essay containing the words Yin Ching So.

  1. 1. Branding with social media in the competitive world: A case study of city branding practices in Copenhagen

    University essay from Stockholms universitet/JMK

    Author : Yin Ching So; [2015]
    Keywords : place branding; social media; audience research; participatory culture; case study;

    Abstract : Nowadays, nation states put much more focus on boosting their soft power, culture and ideologies, in order to strengthen and enhance national reputation and fame. Place branding strategies therefore become a necessity. READ MORE