Essays about: "Yuan Xin GAO"
Found 1 essay containing the words Yuan Xin GAO.
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1. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE
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