Essays about: "Yuyu Wang"
Found 1 essay containing the words Yuyu Wang.
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1. Retail In-store Design and Sensory Cues
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE
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