Essays about: "ZHUO YUAN GU"
Found 1 essay containing the words ZHUO YUAN GU.
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1. Healthcare Wearables Consumption in China: Exploring Consumer Satisfaction and Stickiness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study proposed a new topic in exploring what factors cause most Chinese customers not continue to use their healthcare wearables after purchasing. Based on the framework of “the self-regulation of attitudes, intentions, and behavior” (Bagozzi, 1992), which is used to determine what factors impact satisfaction and how satisfaction can in turn impact stickiness, this study developed a new research model and proposed seven hypotheses. READ MORE
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