Essays about: "Zlatan Bajric"

Found 1 essay containing the words Zlatan Bajric.

  1. 1. Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zlatan Bajric; Eddy Willför Näslund; [2016]
    Keywords : Crowdfunding; Relationship Marketing; Tribal Marketing; Creators; Backers; Platforms;

    Abstract : Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. READ MORE