Essays about: "a quantitative study of the attitudes towards loyalty"

Showing result 1 - 5 of 11 essays containing the words a quantitative study of the attitudes towards loyalty.

1. 1. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alex Berlin; Anton Johnsson; [2021]
   Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

   Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

3. 2. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   University essay from Umeå universitet/Företagsekonomi

   Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

4. 3. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Amine Balta; [2020]
   Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

   Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE

5. 4. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
   Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

   Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE

6. 5. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
   Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

   Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE