Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 42 essays containing the words a study on consumer perception towards.

  1. 1. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

  2. 2. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Juan Sebastian Duque; [2017]
    Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

    Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

  3. 3. Fair or Fake? : Consumers’ Attitudes Towards Sustainability Information in the Footwear Industry.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Jahnstedt; Ellinor Widén; [2017]
    Keywords : sustainability information; consumer behaviour; sustainable consumer behaviour; green marketing; greenwashing; footwear;

    Abstract : This study focuses on sustainability information and consumers’ attitude and perception of sustainability information in the footwear industry. Sustainability has become increasingly important in the fashion industry; thus, the footwear industry has not reached the same level of interest and attention. READ MORE

  4. 4. The Role of Packaging in Quality Perception : A Study of Sports Drinks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Lundell; Anton Wigstrand; [2016]
    Keywords : ;

    Abstract : Background During the last few decades, the market for beverages has shifted, which among other things has resulted in declining sales for carbonated soft drinks. Consumers are becoming increasingly aware of health issues and this is reflected in a trend towards more fitness activities and increasing sales of sports drinks, a change that also applies to the Swedish market. READ MORE


    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aytan Mammadli; [2016]
    Keywords : quick service restaurants; fast food industry; consumer behavior; consumer perceptions; attributes of perceived value; customer satisfaction; Business and Economics;

    Abstract : The fast food industry is one of the important and growing segments of the overall restaurant industry. At the same time, it is a very dynamic and competitive business where too many vendors are chasing too few clients.To maintain sustainable growth and long-term success it is crucial to meet consumer needs and offer value to them. READ MORE