Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 40 essays containing the words a study on consumer perception towards.

  1. 1. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

  2. 2. The Role of Packaging in Quality Perception : A Study of Sports Drinks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Lundell; Anton Wigstrand; [2016]
    Keywords : ;

    Abstract : Background During the last few decades, the market for beverages has shifted, which among other things has resulted in declining sales for carbonated soft drinks. Consumers are becoming increasingly aware of health issues and this is reflected in a trend towards more fitness activities and increasing sales of sports drinks, a change that also applies to the Swedish market. READ MORE


    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aytan Mammadli; [2016]
    Keywords : quick service restaurants; fast food industry; consumer behavior; consumer perceptions; attributes of perceived value; customer satisfaction; Business and Economics;

    Abstract : The fast food industry is one of the important and growing segments of the overall restaurant industry. At the same time, it is a very dynamic and competitive business where too many vendors are chasing too few clients.To maintain sustainable growth and long-term success it is crucial to meet consumer needs and offer value to them. READ MORE

  4. 4. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

    University essay from Lunds universitet/LUCSUS

    Author : Xiao Yang; [2016]
    Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

    Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

  5. 5. “Sustainable Sustainability – How do we do it?”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Dahlberg; Jonathan Jansson; [2015]
    Keywords : Sustainability; consumer behavior; consumer decision making; demand creation for sustainability initiatives; cognitive dissonance.; Business and Economics;

    Abstract : Title – “Sustainable Sustainability, how do we do it? A study in consumer behavior and the path towards a sustainable society” Seminar date – 2015-05-26 Course – FEKN90 Master Thesis in Science and Business Administration, 30 ECTS. Authors – Niklas Dahlberg and Jonathan Jansson Supervisor – Matts Kärreman Key Words – Sustainability, consumer behavior, consumer decision making, demand creation for sustainability initiatives, cognitive dissonance. READ MORE