Essays about: "about Customer orientation"

Showing result 1 - 5 of 30 essays containing the words about Customer orientation.

  1. 1. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Nahid Salehi; [2023-07-19]
    Keywords : Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Abstract : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. READ MORE

  3. 2. The Development of Capabilities for Servitization from a Dynamic Capability Perspective : a single-case study within the context of product-oriented servitization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Jacob Brandin; David Hugne; [2022]
    Keywords : Servitization; Dynamic Capabilities; Service Strategy; Product-Service Systems; Product-Service Orientation; Organizational Transformation; Capabilities for Servitization; Capabilities;

    Abstract : Purpose – The purpose of this master thesis was to extend the understanding of the capabilities needed to enable the organizational transformation required throughout the servitization process. This research aims to identify what capabilities for servitization were important for the case company and understand how these capabilities were developed by adopting a dynamic capability perspective. READ MORE

  4. 3. Impact of Customer Analytics Use on CRM : Role of Analytics's culture, Information quality, and customer orientation

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Tommy Pham; [2021]
    Keywords : Systemvetenskap; informationssystem; informatik; Information Systems;

    Abstract : The present research work is an exploratory study that aims to investigate the impact of Big Data Customer Analytics Use (BDCAUse) in customer relationship management (CRM) by providing a comprehensive overview of the main factors that can affect BDCAUse in the organizations andhow this use affects the information quality. The influence of BDCAUse could bring benefits and increase the competitive advantage for the companies. READ MORE

  5. 4. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

  6. 5. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE