Essays about: "adaptation marketing mix"

Showing result 1 - 5 of 21 essays containing the words adaptation marketing mix.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Anna Åkesson; [2020]
   Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

5. 4. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

6. 5. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

   University essay from SLU/Dept. of Economics

   Author : Oscar Friberg; Amelie Jönsson; [2018]
   Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

   Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE