Essays about: "adoption of E-commerce drivers"

Found 4 essays containing the words adoption of E-commerce drivers.

  1. 1. The (underestimated) role of product data for winning online retail

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : John Bolmgren; Henrik Lindström; [2020]
    Keywords : E-commerce; Product data; Structure product data;

    Abstract : As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of complexity within the industry - the role of structured product data. READ MORE

  3. 2. Value co-creation through interaction : The how’s and why’s of B2B e-commerce

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Jonathan Andrén; Daniel Sjöberg; [2020]
    Keywords : value creation; value co-creation; B2B e-commerce; interaction; värdeskapande; värdesamskapande; B2B e-handel; interaktion;

    Abstract : Today, manufacturing firms have started using e-commerce to sell their products and services online. The adoption of e-commerce has made it possible to move the interaction that has traditionally been made between a salesperson and customer through telephone or e-mail, towards making transactions online. READ MORE

  4. 3. Is There Such A Thing As Too Much Intelligence? : A qualitative study exploring how Born Global e-commerce companies are working towards adopting Artificial Intelligence into their Customer Relationship Management Systems

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Bäckström; Hannah Larsson; [2018]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore the drivers and barriers of adoption of technology such as AI and how it could facilitate an internationalization. The thesis also hopes to explore how Born Global e-commerce companies are working towards an adoption of AI into the companies CRM-system. READ MORE

  5. 4. The impact of e-commerce on small-size companies in Sweden

    University essay from Avdelningen för företagsekonomi

    Author : Diyan Ivanov; [2012]
    Keywords : e-commerce; impact; barriers; benefits; small-size; companies; Sweden;

    Abstract : The purpose of this thesis is to examine the influence of e-commerce on the small-size companies in Sweden. This thesis describes the drivers for e-commerce adoption and investigates the barriers and benefits faced from the companies when starting the process of implementation. READ MORE