Essays about: "advantages B2C"

Showing result 1 - 5 of 6 essays containing the words advantages B2C.

  1. 1. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Malin Isacsson Larsson; [2017]
    Keywords : ;

    Abstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE

  2. 2. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
    Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

    Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE

  3. 3. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle; Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background:The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  4. 4. Multi Agent Systems and Web Services : Adaptive Workflow in E-Commerce

    University essay from Blekinge Tekniska Högskola/Avdelningen för för interaktion och systemdesign

    Author : Farash Roomi; [2007]
    Keywords : Adaptive Work Flow; Agent; Web Services;

    Abstract : In Multi-agent System (MAS), all agents communicate with each other by sending messages to each other in an expressive agent communication language. Agent communication language (ACL) [12], defines type of messages and their meaning that agents can exchange. READ MORE

  5. 5. “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa : Issues and considerations”

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Diana-Jimena Mosquera-Fernandez; Naemeka-Eziaha Ononiwu; [2006]
    Keywords : Traditional business; Internet companies; Virtual enterprise; Hybrid companies; Virtual companies; Business-to-customer; B2C; Bricks and Mortar; Brick and Click; Clicks and Mortar; E-tailers; Place to space; Business Migration; Dot.com.;

    Abstract : The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). READ MORE