Essays about: "advantages and disadvantages of international marketing research"

Found 5 essays containing the words advantages and disadvantages of international marketing research.

  1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  3. 2. A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Xiongyu Zeng; Yang Du; [2008]
    Keywords : Marketing Strategy; Five Forces; Marketing Mix; UFIDA; Chinese Software Market;

    Abstract : Date: 2008-06-08 Program: International Marketing Course: Master thesis in International Marketing (EF0705) Author: Xiongyu Zeng (780925) Yang Du (820830) Tutor: Jan Löwstedt Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position? Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management software market conditions as well as competitors and to utilize the knowledge from the investigation to consider a better application of marketing mix for UFIDA. READ MORE

  4. 3. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?

    University essay from Institutionen för ekonomi

    Author : Mattias Elofsson; Caroline Salén; [2006]
    Keywords : ;

    Abstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE

  5. 4. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

    University essay from Ekonomihögskolan, EHV

    Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
    Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

    Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE

  6. 5. Market resaerch of the packaging industry in South Africa

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nicklas Ahnelöv; Per Lönnqvist; [1997]
    Keywords : market research; packaging; nefab; perstorp; STORA; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Summary - Nefab The purpose of this thesis is to find business opportunities in South Africa for Nefab's product NEFAB ExPak, The product is suitable for packaging of high-value products that are being exported to remote countries. Besides a general mapping of South Africa's export, we have also studied different companies within the vehicle supply industry, telecommunication industry as well as Swedish partners to Nefab in other markets. READ MORE