Essays about: "advantages and disadvantages of marketing communication"

Found 5 essays containing the words advantages and disadvantages of marketing communication.

1. 1. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

   University essay from SLU/Dept. of Forest Economics

   Author : Sofia Andersson; [2023]
   Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

   Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

3. 2. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

   University essay from Umeå universitet/Företagsekonomi

   Author : Yulia Ten; [2017]
   Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

   Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE

4. 3. Social Media and Relationship Management - a Study in the Business-to-Business Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Martina Juric; Marlena Sjöström; [2012]
   Keywords : Social media; Business-to-Business; Business Customers; Relationship Management; Marketing Communication.; Business and Economics;

   Abstract : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. READ MORE

5. 4. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

   University essay from Ekonomihögskolan, EHV

   Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
   Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

   Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE

6. 5. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

   Author : Martin Gårdlund; [2005]
   Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE