Essays about: "advantages of digital media"

Showing result 1 - 5 of 39 essays containing the words advantages of digital media.

1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   University essay from Göteborgs universitet/Graduate School

   Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
   Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

3. 2. Unveiling Power Dynamics on Instagram: A Neo-medieval Analysis of Algorithmic control, Influencers and Users

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Femke Podsedkowska; [2023]
   Keywords : Digital feudalism; social media; power relations; Instagram; influencers; medievalism; algorithms; Cultural Sciences;

   Abstract : Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. READ MORE

4. 3. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

5. 4. Facing the Friction of a Totalitarian Government : A critical reading of Orwell's 1984 applying the Pedagogy of Discomfort to themes related to government control

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Hanna Houda Axelsson; [2023]
   Keywords : Pedagogy of Discomfort to themes related to government control;

   Abstract : This study explores the potential application of George Orwell's novel 1984 in ESL instruction and its influence on promoting discussion among students on divisive political issues. The objective is to examine how the novel's underlying concepts of oppression, dictatorship, and propaganda could encourage critical thinking and social interaction among ESL students. READ MORE

6. 5. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE