Essays about: "advertisement and consumer satisfaction"

Found 2 essays containing the words advertisement and consumer satisfaction.

  1. 1. Ad Me? The Effect of Facebook's Targeted Advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marika Jonsson; Erika Olsson; [2015]
    Keywords : Advertising; Categorization; Consumer Attitude; Self-Esteem; Social Media;

    Abstract : Being categorized by others has strong effects on wellbeing. We care about how we are perceived by others, if others do not see you in the way you perceive yourself this have implications for your wellbeing and self-perception. One way marketers use this is by segmenting. READ MORE

  3. 2. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Keywords : brand equity; high-involvement products; consumers’ purchase decision;

    Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE